Grow. Bloom. Project is a community built to support, teach, and encourage creatives and entrepreneurs. Our goal was to craft a branding system that evokes creativity, growth, and community. They requested a minimalist style and plant and creativity symbols to be incorporated into the design as well as a colorful element.
Grow. Bloom. Project is all about creativity, personal growth, and optimism. As I sketched florals I kept coming back to tulips which perfectly exemplify all 3 of these characteristics. Naturally the tulip stem resembled a pencil which helps to symbolize the classes and learning that Grow. Bloom. Project offers.
After gathering references, I sketched ideas and chose a few to develop further. I then vectorized these using Adobe Illustrator CC which resulted in clean lines and symmetrical shapes.